Project Life – Health & Wellness (Fertility)
Creative Designing & Social Media Marketing
Health & Wellness
2025
The brand struggled with low interaction on its platforms, affecting audience trust and lead generation.
Their visual identity lacked consistency, making it difficult to establish a professional and trustworthy presence in the fertility niche.
The absence of a verified Meta presence limited their credibility and access to advanced business features.Without a proper Business Manager setup, tracking analytics, running ads, and managing assets was unstructured.
We crafted a well-structured content calendar, featuring a mix of educational posts, client testimonials, and engagement-driven content. By using interactive features like polls, quizzes, and live Q&A sessions, we created a dynamic social media experience that kept the audience actively involved. The consistent posting schedule, paired with compelling captions, strategic hashtags, and clear call-to-actions, significantly boosted audience engagement, fostering stronger connections with followers and increasing brand awareness.
We designed visually compelling graphics that were in line with the brand’s identity, using a blend of infographics, animations, and carousel posts to simplify and explain complex fertility-related topics to the audience. The content was visually engaging, informative, and accessible. This visually-rich content captured attention, made complex topics easier to understand, and enhanced audience retention, establishing the brand as a trustworthy and approachable authority in the fertility space.This visually-rich content captured attention, made complex topics easier to understand, and enhanced audience retention, establishing the brand as a trustworthy and approachable authority in the fertility space.
We successfully obtained Meta verification, elevating the brand’s credibility and building trust with the audience. We also set up Meta Business Manager, ensuring seamless asset management and security. Furthermore, we integrated business tracking tools for better insights into audience behavior and campaign performance. Meta verification not only increased brand credibility, but also made it easier to manage and track marketing efforts, paving the way for future campaigns. The enhanced tracking allowed for data-driven decision-making and improved targeting for higher ROI.
We set up the ad account for future targeted campaigns, ensuring it was fully optimized for precise audience targeting. This setup included integrating advanced audience insights and performance metrics to drive more effective and efficient ads. The ad account setup laid the foundation for highly targeted advertising, enabling the client to launch successful campaigns that resonated with the right audience, while continuously optimizing for better results and higher conversion rates.
Increased audience interaction through structured, engaging content strategies.Achieved a 50% rise in engagement within the first quarter.
Established a cohesive brand identity across all digital platforms. Improved audience recognition with high-quality, branded content.
Obtained Meta verification, increasing trust and authenticity. Properly structured Business Manager setup for streamlined asset management.
Implemented a data-driven social media strategy, resulting in increased inquiries and lead generation. Optimized call-to-actions leading to more consultations booked through digital platforms.
We’re so impressed with how much Project Life has improved. Our social media and visuals look amazing, and engagement has gone way up. We’re now sharing our mission more clearly. This team really gets digital marketing.
CEO @ Project Life
