11Pets
Creative Development & Social Media Marketing
Pet Care & Technology
2025
Despite having a presence on Instagram, 11 Pets struggled to grow their audience and engage effectively with pet owners and professionals. The platform lacked a clear strategy for creating active conversations, building relationships, and growing followers consistently.
Without structured ad campaigns, 11 Pets missed opportunities to reach their target audience of pet owners and pet professionals. They weren’t leveraging their digital channels to drive awareness or generate leads for their platform.
Their Meta Suite and Facebook Pixel were either not set up or not optimized, meaning they couldn’t track the right data to understand user behavior or refine their marketing efforts for better targeting and performance tracking.
The lack of high-quality, consistent content left 11 Pets unable to effectively communicate their unique value proposition to their audience. There was a gap in addressing potential customers’ emotional needs and highlighting how the platform could help them with pet care and management.
We optimized Meta Suite for centralized social media and ad management, helping 11 Pets manage their platforms more efficiently. We also installed and optimized Facebook Pixel to track user actions, retarget visitors, and measure campaign performance. This provided valuable audience insights, improved retargeting, and increased ROI on digital ads.
We improved the Instagram strategy with a consistent posting schedule to keep the account active and engaging. We also built a stronger community by interacting with followers, sharing success stories, and highlighting key platform benefits. This led to steady growth in followers, engagement, and stronger connections within the pet industry.
We created brand-aligned graphics, videos, and SEO content that highlighted key features and addressed pet owners’ needs. This increased engagement, boosted traffic, and positioned 11 Pets as a trusted solution.
We launched targeted Meta ad campaigns to boost awareness and drive traffic, highlighting key features like appointment scheduling and pet health tracking. Using data-driven insights, we optimized performance for better ROI. The campaigns increased website traffic, user sign-ups, and brand reach among pet owners.
Designed engaging, visually appealing content that strengthened their digital presence and brand storytelling.
Managed their social media platforms with engaging posts, interactive content, and community-building strategies.
Developed and launched high-performing paid campaigns that significantly increased reach and audience engagement.
Established a strong digital identity, positioning them as a leading pet care platform and attracting a loyal customer base.
10Multiply helped us grow our online presence in a big way. They set up Meta Suite, improved our social media, and created content that really connected with our audience. Their ads brought in more visibility and engagement. We’d definitely recommend them to any brand looking to grow online!
CEO @ 11Pets
