Portfolio
65% Engagement Growth & 2.5K New Users in 3 Months | Backed by Results
Client
Project Type
Industry
Year
2025
About the Project
The Problem
aced several challenges that were limiting their growth:
01
Minimal Social Media Engagement
Despite having a presence on Instagram, 11 Pets struggled to grow their audience and engage effectively with pet owners and professionals. The platform lacked a clear strategy for creating active conversations, building relationships, and growing followers consistently.
02
Lack of Marketing Campaigns
Without structured ad campaigns, 11 Pets missed opportunities to reach their target audience of pet owners and pet professionals. They weren’t leveraging their digital channels to drive awareness or generate leads for their platform.
03
Underutilized Meta Tools
Their Meta Suite and Facebook Pixel were either not set up or not optimized, meaning they couldn’t track the right data to understand user behavior or refine their marketing efforts for better targeting and performance tracking.
04
Content Gaps
The lack of high-quality, consistent content left 11 Pets unable to effectively communicate their unique value proposition to their audience. There was a gap in addressing potential customers’ emotional needs and highlighting how the platform could help them with pet care and management.
The Solutions
01
Meta Suite and Pixel Integration
We set up and optimized Meta Suite for streamlined social media and ad management, ensuring that 11 Pets could efficiently handle their Instagram, Facebook, and other platforms from a centralized system. We also installed and optimized Facebook Pixel, which helped track user interactions, retarget site visitors, and measure the success of ad campaigns for more accurate performance tracking.
Outcome: With better performance tracking and streamlined tools, 11 Pets gained critical insights into their audience, allowing for more effective retargeting and increased ROI on their digital ads.
02
Social Media Engagement Strategy
We revamped the Instagram strategy by creating a consistent posting schedule, ensuring that the account stayed active, engaging, and visually appealing. We also focused on building a community by interacting with followers, sharing success stories, and highlighting platform benefits like pet health tracking and appointment scheduling.
Outcome: The Instagram page saw a steady increase in followers and engagement. By building an interactive community, 11 Pets strengthened its relationship with potential customers and professionals in the pet industry.
03
Creative Development and Content Writing
We crafted visually compelling graphics, videos, and promotional materials aligned with the brand’s identity. The content highlighted key platform features, while also addressing pet owners’ pain points. We produced SEO-optimized blog posts and social media content to improve organic traffic and ensure the content connected emotionally with their audience.
Outcome: The content helped 11 Pets build a strong emotional connection with users, driving higher engagement and website traffic. It also helped position the platform as a valuable solution for both pet owners and professionals.
04
Ad Campaign Setup and Management
We launched creative, targeted ad campaigns on Meta to boost brand awareness and drive traffic. Ads focused on platform features, such as appointment scheduling and pet health tracking, targeted to specific pet owner pain points. We used data-driven insights to refine ad campaigns, ensuring the best return on investment.
Outcome: The campaigns drove targeted traffic to the website, increased user sign-ups, and raised brand awareness among pet owners, leading to a broader customer base.
05
Ongoing Support and Analytics
We provided regular performance reports and tracked website traffic, social media growth, and ad campaign performance. Based on analytics data and client feedback, we continuously refined strategies to ensure sustained growth and improved results.
Outcome: With regular performance analysis, 11 Pets was able to make data-driven decisions, leading to ongoing improvements in social media engagement, website traffic, and conversion rates
Project Highlights
