Portfolio
$1M Shopify Sales Awards, 4X Conversion Rate Growth & Fully Compliant Ads | Verified Success for Charlie Suede
Client
Charlie Suede
Project Type
Business Consultation, SEO, Website Development
Industry
E-commerce – Fast Fashion
Year
2025
About the Project
Charlie Suede is a U.S.-based fashion label offering contemporary co-ords, streetwear, and elevated everyday essentials. Built on Shopify, the brand approached us during its scale-up phase with challenges around technical setup, merchant compliance, paid ads performance, and organic growth. Our team provided end-to-end digital support, optimizing the storefront, enhancing discoverability, and launching high-performing campaigns.
The Challenge
When Charlie Suede came to us, they were stuck with four big problems:
01
Lack of Brand Trust
The store looked like a generic dropshipping site: bland fonts, messy design, no trust badges. Customers didn’t know if it was a real brand or a scam. Bounce rates were high, and nobody came back for a second purchase.
02
Ad Rejections & GMC Issues
Because they copied supplier product titles and descriptions, Google flagged their listings for counterfeit violations. Ads kept getting rejected, and their account got suspended, killing growth overnight.
03
Slow, Buggy Store
The site was running on a bloated theme with too many plugins. It was slow, full of errors, and constantly breaking integrations with TikTok, Meta, and Google Shopping.
04
Flat Conversions
Traffic wasn’t the issue; sales were. Less than 1.5% of visitors bought. Product pages lacked persuasive copy, no urgency, no pricing tests, and no trust triggers. Essentially, the site had no hooks to push people to hit “buy.”
Our Contributions
Here’s how we fixed it:
01
Built Brand Trust & Enhanced User Experience
We redesigned the store to look like a real fashion brand, not a dropshipper. Clean fonts, consistent branding, trust badges, and actual storytelling. Every product got a fresh, original description with a brand voice that customers could connect with.
02
Fixed Ads & Google Merchant Center
We rewrote every title and description to be unique and compliant with Google’s rules. No more supplier copy-paste. This got their Google Merchant Center back online and cut ad rejections across all platforms.
03
Streamlined Tech & Backend
We rebuilt the site on a lighter, faster Shopify setup. Removed the bloat, fixed bugs, and made sure TikTok, Meta, and Google Shopping integrations worked flawlessly.
04
Boosted Conversions with Intelligent A/B Testing
We restructured product pages with persuasive copy, strong CTAs, urgency triggers (low stock, limited-time offers, social proof), and applied intelligent A/B testing on key elements like pricing, product imagery, and page layout. By analyzing real-time data, we optimized pricing strategies and adjusted the creatives to maximize user engagement. The result? Traffic finally started converting, with a 4X increase in conversions.
Project Highlights
