Portfolio

SEO Growth Hacking - Ranked On Keywords within 3 months

Client

GoBreaker

Project Type

CS, Business Consultation, SEO

Industry

Outdoor Gear / E-commerce

Year

2025

Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

GoBreaker is an outdoor gear brand providing durable, adventure-ready equipment designed for travelers and explorers. While the products were strong, their online visibility was weak. The site had little organic traffic, poor rankings, and no solid SEO structure in place.

The Challenge

01

Low Search Visibility

The site wasn’t optimized for high-intent keywords, with most pages invisible on Google. Meta tags, headings, and titles were generic, hurting click-through rates and rankings.

02

Weak Content Optimization

Product and blog content wasn’t structured for SEO. Missing internal links, lack of schema markup, and no clear CTAs meant visitors weren’t converting.

03

Technical SEO Gaps

Site speed, SSL, crawlability, and sitemap indexing weren’t properly set up. Errors like broken links and missing canonical tags limited Google’s ability to rank GoBreaker competitively.

04

Local & Off-Page Presence Missing

The brand had no strong backlink profile or local search signals. Without Google Business optimization, GoBreaker was missing valuable opportunities for authority and trust-building.

Our Contributions

We executed a full-scale SEO overhaul to transform GoBreaker into a search-friendly, high-performing e-commerce brand.

01

On-Page SEO Optimization

Researched and mapped target keywords to each page.
Wrote new meta titles and descriptions under 160 characters.
Optimized headings (H1-H6) and structured product pages for readability and ranking power.

02

Content Optimization

Cleaned up product and blog copy with keyword-rich text.
Added internal linking with descriptive anchor text.
Introduced schema markup (organization, FAQs, local business).
Designed CTA structures that push visitors toward conversions.

03

Technical SEO Fixes

Made the site mobile-friendly with responsive design.
Increased page speed using caching, compressed images, and lightweight CSS/JS.
Implemented SSL, sitemap submissions, canonical tags, robots.txt fixes, and custom 404 pages.
Indexed critical pages and eliminated crawl errors.

04

Local SEO & Off-Page Authority

Optimized Google Business Profile for local searches.
Built consistent NAP (Name, Address, Phone) across directories.
Began backlink outreach and toxic link cleanup to strengthen domain authority.

Project Highlights

Complete SEO Foundation Built

We rebuilt GoBreaker’s SEO from the ground up including keyword research, optimized titles, meta descriptions, and heading structures. Every page is now mapped to high-intent keywords, making the site search-friendly and ready to rank.

Site Performance & Technical Fixes

The website was made mobile-friendly, faster, and error-free. By compressing images, fixing crawl errors, enabling SSL, and submitting a clean sitemap, we ensured search engines can index GoBreaker smoothly while giving users a seamless browsing experience.

Conversion-Focused Content Strategy

We restructured product and blog pages with clear CTAs, internal linking, and schema markup. This not only boosted relevance for search engines but also guided visitors toward purchases, improving the chances of turning clicks into customers.

Local & Off-Page Authority Boost

To strengthen trust and visibility, we optimized GoBreaker’s Google Business Profile, ensured consistent NAP across directories, and launched a backlink outreach strategy. This built domain authority and improved visibility for competitive searches.

Working with Syed honestly changed everything for us. Our site was slow and invisible before now we’re ranking, getting traffic, and actually seeing sales. He didn’t just ‘do SEO,’ he fixed the system and cared about our growth.

Neil

CEO @ GoBreaker