Portfolio

450 New Bookings and 800 More People Interacting With the Brand | Data-Driven SEO & Google Ads

Client

HMR Waterfront

Project Type

SEO & Digital Marketing

Industry

Real Estate & Luxury Living

Year

2025

Overview

About the Project

HMR Waterfront, a premium real estate development, aimed to establish a dominant online presence to attract high-net-worth individuals and investors. Despite having a visually appealing website, they struggled with search engine visibility and lacked an effective digital advertising strategy. Our goal was to enhance their SEO performance and implement data-driven Google Ads campaigns to increase brand awareness and generate qualified leads.
Project Challages

Key Challenges Faced During Project Planning and Execution

Identifying the key challenges that were impacting performance, user engagement, and overall growth, and needed strategic solutions.

Limited Search Engine Visibility

The website lacked strong visibility on search engines, making it challenging for potential clients to discover the brand organically. As a result, the site wasn’t appearing in top search results for valuable, high-intent keywords, limiting overall reach.

Inadequate Meta Tags & Descriptions

Several key pages were missing proper meta titles, descriptions, and structured data, which significantly affected the website’s indexing and search rankings. This hindered the ability to optimize for specific search queries and compete for top rankings.

Ineffective Google Ads Strategy

The previous Google Ads campaigns lacked optimization, with ineffective targeting and poor conversion strategies. This led to high advertising costs and minimal ROI, resulting in wasted budget and missed opportunities to attract quality leads.

Low Lead Generation Efficiency

The brand struggled to attract and convert high-intent buyers, particularly in the real estate sector, through both paid and organic search. They needed a more refined approach to generate quality leads and increase conversions.

Our Contributions

Key Contributions Delivered to Achieve Project Success

To tackle these issues, we executed a data-driven SEO and Google Ads strategy designed to maximize online visibility, optimize ad performance, and boost lead generation.

SEO Optimization to Boost Organic Visibility

We conducted a comprehensive SEO audit of the website, identifying opportunities to improve mobile optimization, technical SEO, and keyword usage. This included enhancing site speed, fixing broken links, and ensuring proper on-page SEO to improve organic visibility.

Meta Tag & Description Optimization for Better Indexing

We revamped meta titles, descriptions, and structured data across the website, ensuring each page had unique, keyword-rich meta tags. This optimization improved how search engines indexed the site and made it more likely to appear in relevant search results.

Google Ads Strategy Redesign for Higher Conversions

We designed and launched highly targeted Google Ads campaigns, using location-based and interest-based targeting to reach premium real estate buyers. We focused on ad copy that highlighted unique property features and included compelling calls-to-action.

Conversion Optimization for Maximized Lead Generation

We implemented advanced conversion tracking mechanisms to closely monitor the performance of Google Ads and organic traffic. By analyzing data, we optimized ad creatives, landing pages, and conversion funnels to increase lead generation.

Project Highlights

Key Highlights Showcasing Project Success and Impact

50% Increase in Organic Traffic

Strategic SEO improvements led to a higher search engine ranking and increased website visits.

Higher Ad Conversion Rates

Optimized Google Ads campaigns significantly improved conversion rates, lowering the cost per lead.

Enhanced Customer Interaction & Retention

ManyChat automation improved customer support response times, while personalized email campaigns strengthened brand loyalty.

Targeted Lead Generation

Implemented a refined paid strategy, attracting high-intent investors and increasing inquiries.

Getting in front of the right people was a challenge but 10Multiply changed that. Their SEO and Google Ads brought in more qualified leads, and we saw a real boost in visibility and sales. The results were clear and made a big impact.

CEO @ HMR Waterfront

Chief Executive Officer