Portfolio
450 New Bookings and 800 More People Interacting With the Brand | Data-Driven SEO & Google Ads
Client
Industry
Real Estate & Luxury Living
Project type
Year
2025
About the Project
The Problem
01
Limited Search Engine Visibility
The website lacked strong visibility on search engines, making it challenging for potential clients to discover the brand organically. As a result, the site wasn’t appearing in top search results for valuable, high-intent keywords, limiting overall reach.
02
Inadequate Meta Tags & Descriptions
Several key pages were missing proper meta titles, descriptions, and structured data, which significantly affected the website’s indexing and search rankings. This hindered the ability to optimize for specific search queries and compete for top rankings.
03
Ineffective Google Ads Strategy
The previous Google Ads campaigns lacked optimization, with ineffective targeting and poor conversion strategies. This led to high advertising costs and minimal ROI, resulting in wasted budget and missed opportunities to attract quality leads.
04
Low Lead Generation Efficiency
The brand struggled to attract and convert high-intent buyers, particularly in the real estate sector, through both paid and organic search. They needed a more refined approach to generate quality leads and increase conversions.
Our Solution
To tackle these issues, we executed a data-driven SEO and Google Ads strategy designed to maximize online visibility, optimize ad performance, and boost lead generation.
01
SEO Optimization to Boost Organic Visibility
We conducted a comprehensive SEO audit of the website, identifying opportunities to improve mobile optimization, technical SEO, and keyword usage. This included enhancing site speed, fixing broken links, and ensuring proper on-page SEO to improve organic visibility.
Outcome: The site saw a significant improvement in search rankings for high-intent keywords, driving targeted organic traffic and increasing brand visibility across key search results
02
Meta Tag & Description Optimization for Better Indexing
We revamped meta titles, descriptions, and structured data across the website, ensuring each page had unique, keyword-rich meta tags. This optimization improved how search engines indexed the site and made it more likely to appear in relevant search results.
Outcome: The updated meta tags and descriptions led to improved click-through rates (CTR) and better indexing, significantly enhancing the site’s search engine rankings and overall SEO performance.
03
Google Ads Strategy Redesign for Higher Conversions
We designed and launched highly targeted Google Ads campaigns, using location-based and interest-based targeting to reach premium real estate buyers. We focused on ad copy that highlighted unique property features and included compelling calls-to-action.
Outcome: These optimized campaigns generated higher-quality leads with a lower cost per acquisition (CPA), improving the ROI of their ad spend and attracting more qualified buyers.
04
Conversion Optimization for Maximized Lead Generation
We implemented advanced conversion tracking mechanisms to closely monitor the performance of Google Ads and organic traffic. By analyzing data, we optimized ad creatives, landing pages, and conversion funnels to increase lead generation.
Outcome: This continuous optimization process led to a significant increase in conversions and helped the brand generate more high-intent leads, maximizing the impact of both paid and organic search efforts.
Project Highlights
