Portfolio

2.5X High-Value Bookings & 40% More Luxury Leads | Verified Success with Marbella’s Digital Strategy

Client

Marbella – Luxury Hotel Chain, Greece

Project Type

SEO & Digital Marketing

Industry

Hospitality & Luxury Travel

Year

2025

Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

Marbella, a prestigious luxury hotel chain in Greece, offers an unparalleled blend of elegance, opulence, and world-class hospitality. Renowned for its breathtaking locations, impeccable service, and bespoke experiences, Marbella approached 10 Multiply to strengthen its digital strategy and amplify its presence in the luxury travel market. Our mission was to support Marbella in cementing its reputation as a leading choice for high-end travelers worldwide.

The Challenge

Even with a strong brand presence, Marbella faced several challenges that limited their digital performance:

01

Saturated Luxury Travel Market

Standing out in a crowded, high-end space required sharper positioning and distinct brand communication.

02

Complex, Niche Audience Segments

Reaching ultra-affluent travelers demanded refined targeting and psychographic insights across different global regions.

03

Inefficient Campaign Structure

Ads were running without a performance-based framework, missing out on conversions and inflating ad spend.

04

Weak Brand Consistency Across Channels

Digital messaging lacked the elegance and exclusivity that Marbella’s luxury identity demanded.

Our Contributions

01

Luxury Keyword & Market Strategy

We conducted in-depth keyword research focused on high-intent terms like “private villas” and “luxury Greek resorts.” This helped us uncover niche opportunities, including destination weddings, wellness travel, and eco-luxury stays.

02

Data-Driven Audience Insights

By analyzing Marbella’s market, we segmented audiences based on behavior, location, and spending habits. This allowed us to tailor messaging for ultra-high-net-worth travelers and emerging luxury segments.

03

Precision Campaign Structuring

We built a multi-platform ad strategy across Meta, Google, and programmatic channels. Campaigns were organized by audience type, optimized for conversion, and supported by dynamic remarketing.

04

Elegant Branding & Performance Optimization

All ad creatives were aligned with Marbella’s luxury image, using refined visuals and messaging. We continuously tracked results, fine-tuned targeting, and improved ROI through data-led adjustments.

Project Highlights

Luxury-Centric Keyword & Market Strategy

Researched and implemented high-intent keywords for premium travel, uncovering new opportunities like wellness escapes and destination weddings.

High-Precision Audience Targeting

Built segmented campaigns tailored to affluent travelers across Europe, using psychographic data to boost relevance and response rates.

Elegant Ad Creative & Brand Messaging

Crafted refined visuals and ad copy that reflected Marbella’s luxury positioning, promoting signature experiences like private villas and spa retreats.

Performance Optimization & ROI Tracking

Used real-time data to refine audience segments, improve ad spend efficiency, and boost qualified leads and direct bookings.

10Multiply helped us take Marbella to the next level. Their deep keyword research and smart campaign strategies brought in the right audience people who were actually looking to book luxury stays in Greece. Thanks to them, we saw a real boost in high-value bookings and online visibility. If you’re a premium brand looking to grow online, they’re the team to trust.

Antonis Neocleous

CEO @ marbella