30+ New Keywords & 4.5X Organic Visibility in 4 Months | Backed by Results for Pet Standards

Client

Pet Standards

Project Type

SEO

Industry

Pet Products & Accessories

Year

2025

About the Project

Pet Standards is a German pet brand offering high-quality supplements and products designed for the well-being of cats and dogs. Founded by Jono, the brand was passionate about quality but struggled to compete in a saturated market. Their Shopify site looked beautiful but barely any traffic was coming in organically, and visibility across Germany was close to zero.

Key Challenges Faced During Project Planning and Execution

Pet Standards had strong branding and products, but no real SEO strategy. Here’s what we uncovered

Keyword Visibility

Less than 5% of their pages were ranking for relevant pet-related search terms. Most product and collection pages were invisible on Google.de.

German Localization for SEO

While the site targeted the German market, the metadata, keywords, and content were not optimized for native German users or local search behavior.

Technical SEO Gaps

Slow load speeds, unoptimized image formats, missing structured data, and broken internal links were all hurting crawlability and rankings.

Backlink Profile

Pet Standards had no domain authority. There were zero referring domains and no ongoing off-page efforts to build brand trust or traffic.

Key Contributions Delivered to Achieve Project Success

We developed and executed a full-funnel SEO strategy targeting visibility, authority, and performance for the German pet market

German Keyword Research & Localization

Identified high-search, low-competition keywords in German (e.g., “Hundevitamine”, “Nahrungsergänzung für Katzen”) and mapped them across product, collection, and blog pages.

On-Page SEO Optimization

Optimized 30+ pages with custom German meta titles/descriptions, H1/H2 structure, image alt-tags, internal linking, and schema markup improving site-wide SEO score from 58 to 92.

Technical SEO Fixes

Improved site speed by 48%, fixed broken links, set canonical tags, and ensured mobile usability and indexability across all key pages.

Off-Page SEO & Backlink Outreach

Initiated backlink building through German pet blogs, niche directories, and PR submissions, growing referring domains from 0 to 18 within 60 days.

Key Highlights Showcasing Project Success and Impact

Optimized for the German Pet Market

Localized SEO for German users, including native keyword targeting, SERP intent alignment, and user-focused content structure.

Clean Technical Foundation

Fixed over 50 technical SEO issues that were blocking search bots and dragging down rankings.

Organic Traffic Growth Within 8 Weeks

Early SEO implementation led to a 4.5x increase in organic impressions and ranking for 30+ new keywords across German search engines

Established a Trustworthy Backlink Profile

From zero authority to building a diverse backlink portfolio from credible, pet-related German sites.

I’m an SEO professional and after interviewing many on UpWork, Syeed stood out immediately. He knows his stuff, delivers results with confidence, and has fit seamlessly into our team. Highly recommend Syeed and his team for reliable SEO work.

Andreas Collier

Founder of Pet Standards