Portfolio

We pulled 12,000 new visitors and turned 120 of them into real leads in 90 days. | Project Life

Client
Project Life – Health & Wellness (Fertility)
Project Type

Creative Designing & Social Media Marketing 

Industry
Health & Wellness
Year

2025

Aspects of this project are confidential & can’t be displayed publicly

If you’d like to know more about this project, schedule a portfolio presentation

About the Project

Project Life, a global fertility wellness brand, aimed to expand its digital presence to connect with individuals seeking fertility solutions. The brand needed a strong social media strategy, a visually cohesive identity, and a professional business setup to establish credibility in the competitive fertility wellness space. Our goal was to elevate their online presence, improve engagement, and create an informative yet aesthetically appealing platform for their audience.

The Problem

01

Lack of Social Media Engagement

The brand struggled with low interaction on its platforms, affecting audience trust and lead generation.
02

Brand Awareness

Their visual identity lacked consistency, making it difficult to establish a professional and trustworthy presence in the fertility niche.
03

Meta Business Profile

The absence of a verified Meta presence limited their credibility and access to advanced business features.Without a proper Business Manager setup, tracking analytics, running ads, and managing assets was unstructured.

Our Solution

01

Social Media Management for Engagement

We crafted a well-structured content calendar, featuring a mix of educational posts, client testimonials, and engagement-driven content. By using interactive features like polls, quizzes, and live Q&A sessions, we created a dynamic social media experience that kept the audience actively involved.

Outcome: The consistent posting schedule, paired with compelling captions, strategic hashtags, and clear call-to-actions, significantly boosted audience engagement, fostering stronger connections with followers and increasing brand awareness.

02

Creative Graphic Designing to Elevate Brand Identity

We designed visually compelling graphics that were in line with the brand’s identity, using a blend of infographics, animations, and carousel posts to simplify and explain complex fertility-related topics to the audience. The content was visually engaging, informative, and accessible.

Outcome: This visually-rich content captured attention, made complex topics easier to understand, and enhanced audience retention, establishing the brand as a trustworthy and approachable authority in the fertility space.

03

Meta Verification & Manager Setup for Trust

We successfully obtained Meta verification, elevating the brand’s credibility and building trust with the audience. We also set up Meta Business Manager, ensuring seamless asset management and security. Furthermore, we integrated business tracking tools for better insights into audience behavior and campaign performance.

Outcome: Meta verification not only increased brand credibility, but also made it easier to manage and track marketing efforts, paving the way for future campaigns. The enhanced tracking allowed for data-driven decision-making and improved targeting for higher ROI.

04

Future-Proof Ad Setup for Targeted Reach

We set up the ad account for future targeted campaigns, ensuring it was fully optimized for precise audience targeting. This setup included integrating advanced audience insights and performance metrics to drive more effective and efficient ads.

Outcome: The ad account setup laid the foundation for highly targeted advertising, enabling the client to launch successful campaigns that resonated with the right audience, while continuously optimizing for better results and higher conversion rates.

Project Highlights

Social Media Growth & Engagement

Social Media Growth & Engagement

Increased audience interaction through structured, engaging content strategies.Achieved a 50% rise in engagement within the first quarter.
Consistent & Impactful Branding

Consistent & Impactful Branding

Established a cohesive brand identity across all digital platforms. Improved audience recognition with high-quality, branded content.
Enhanced Business Credibility

Enhanced Business Credibility

Obtained Meta verification, increasing trust and authenticity. Properly structured Business Manager setup for streamlined asset management.
Higher Conversion & Lead Generation

Higher Conversion & Lead Generation

Implemented a data-driven social media strategy, resulting in increased inquiries and lead generation. Optimized call-to-actions leading to more consultations booked through digital platforms.

We’re so impressed with how much Project Life has improved. Our social media and visuals look amazing, and engagement has gone way up. We’re now sharing our mission more clearly. This team really gets digital marketing.

Shienna Miranda

CEO @ Project Life