18,000 New Visitors and 600 Extra Sales After Campaign Launch

Client

Salphina

Project Type

Creative Development & Social Media Management

Industry

Luxury Jewelry

Year

2025

About the Project

Salphina is a premium jewelry brand known for its exquisite craftsmanship and timeless designs. Specializing in high-quality, handcrafted pieces, the brand aims to offer its customers a blend of luxury and elegance. To strengthen its digital presence and engage effectively with a wider audience, Salphina partnered with 10 Multiply, our marketing agency, to create a comprehensive online marketing strategy tailored to the unique demands of the jewelry industry.

Key Challenges Faced During Project Planning and Execution

Identifying the key challenges that were impacting performance, user engagement, and overall growth, and needed strategic solutions.

Limited Online Visibility

The brand had a minimal digital footprint, making it difficult to attract and engage potential customers online.

Inconsistent Social Media Engagement

There was no structured social media strategy, leading to low follower growth and limited audience interaction.

Underutilized Digital Tools

Essential tools like Meta Suite and Pixel were not set up, resulting in missed opportunities for performance tracking and targeted marketing.

Content Gaps

The brand lacked high-quality, engaging content that could showcase the beauty and craftsmanship of their jewelry.

Key Contributions Delivered to Achieve Project Success

Highlighting the tailored strategies, innovative solutions, and hands-on contributions we delivered to address challenges and achieve impactful results..

Meta Integration for Ad Performance

We set up and optimized Meta Suite to centralize and streamline social media management and ad campaign tracking. Facebook Pixel was installed to track customer interactions, enabling better retargeting strategies and ensuring ads reached the right audience.

Engaging Social Media Strategy

We revamped Salphina Jewelry’s Instagram with visually captivating posts and interactive stories. The content highlighted their jewelry collections, behind-the-scenes craftsmanship, and customer testimonials, while engaging with followers to build a loyal community. We also created limited-time offers and reels to showcase product details.

Creative Content for Luxury Brands

We designed luxurious visuals, stunning videos, and promotional materials that reflected the brand’s elegance. Content emphasized the craftsmanship, quality materials, and timeless designs behind each piece, as well as the unique selling points that set the brand apart.

Targeted Ad Campaigns for Conversions

We launched highly targeted ad campaigns on Meta, focusing on key demographics like jewelry enthusiasts, gift buyers, and luxury shoppers. Ads highlighted exclusive collections and seasonal promotions. We also continuously monitored and optimized campaigns to improve performance and reduce cost per acquisition.

Key Highlights Showcasing Project Success and Impact

Luxury Brand Identity

Crafted a premium digital presence with stunning visuals, ensuring a high-end appeal for luxury jewelry buyers.

Social Media Posts

Designed and executed visually captivating posts that resonated with high-net-worth clients and jewelry enthusiasts.

Audience Targeting

Developed a social media strategy tailored to attract and engage affluent customers seeking exclusive jewelry.

Brand Awareness Campaigns

Boosted online visibility through content that reinforced brand prestige and exclusivity.

10Multiply helped us grow our jewelry brand in all the right ways. They set up Meta and Pixel tracking perfectly, created beautiful content, and ran ads that really worked. We’re now more visible and making more sales all while staying true to our brand.

Shisir Lama

CEO @ Salphina